Video Ad Management Services

Grow revenue through scalable and efficient ad operations that increase your speed to market
 

Our extended team serves over 20 billion impressions and traffickes over half a million placements in 40+ different ad servers in one year.  We have the scale, knowledge, and expertise to deliver quality service.

For over a decade, our team has provided digital publishers- large, medium and small- with first class ad operations services. Ranging from tactical activities like trafficking rich media placements and pulling third party ad server reports, to large-scale projects that require strategic coordination for multi-million dollar campaigns- we handle it all.

Serving over 20 billion impressions and trafficking over half a million placements in 40+ different ad servers in one year, we have the scale, knowledge, and expertise to deliver quality service.

Trafficking

Our team are experts in leading ad serving and rich media technologies including DoubleClick for Publishers (DFP), Atlas Ad Manager, AdTech Helios, 24/7 Real Media Open Ad Server (OAS), Google Ad Manager, OpenX, MSN’s AdExpert, MediaMind, EyeWonder, Pointroll, Unicast, MediaPlex, Zedo and BlueStreak- to name a few. We traffic it all and provide clients transparency throughout the process.

Training

We are committed to training our clients in ad operations best practices, and ad serving capabilities. Whether it is on-site or over the phone support, Operative technicians are there to facilitate operational efficiency within a publisher organization.

Implementation

For publishers on-boarding a new ad serving technology, Operative Managed Services can not only mange the implementation of the technology, but provide services and guidance around ad tag creation, ad network configuration, and best practices for on-going maintenance of the ad server.

Campaign Management

Once a campaign has launched, we help optimize the campaign to ensure it delivers in full and on time.

Technical Support

Complications in ad trafficking can cause a panic, and we provide the on-demand technical support to help publishers troubleshoot and minimize trafficking errors. With error rates below 1.5%- where the industry average ranges between 8% to 20%- we can easily spot a trafficking mistake and help solve the problem.
 

Learn More about Activate's Automated Online Video Commerce Solution