Activate Partners with SPESA to Deliver Fashion Marketing 2.0 Webinar Series

April 14, 2009

leveraging fashion marketing 2.0

SPESA, in collaboration with Activate Media Group, is hosting a four part series for SPESA members on marketing 2.0 for the sewn products industry.

Tired and stressed over bulky overhead and unneeded agency retainers? Smart brands recognize that the industry has changed and have begun to leverage new strategies and tools to transform tough times into tidy profits.

Fashion Business 2.0 is a strategy and a toolkit that allows people to build social and business connections, share information, and build “community” around shared interests. This includes blogs, social media, search engines, and online video to build awareness, demand, and loyalty.

In this web presentation Bill Palmer, lead brand architect with Activate Media Group, will share best practices specific to the apparel business and the challenges of B2B social media. You will learn the myths and key definitions in the new social media world, as well as tools and techniques specific to sewn products that can give you a new competitive advantage in the marketplace. This is not about spending more money, but learning how to be more effective with you budget by leveraging the cost-effective power of new media to generate outstanding business results.

Spesa will host 3 more Free Webinars in this series over the next 60 days on the following topics:

Web 2.0
Best practices and case studies for architecting and planning a new Web 2.0 initiative in Sewn Products.

Publicity 2.0
Leveraging the new social media press release and online newsroom to generate more press with less cost

Creative 2.0
Crafting and managing brand message in the sewn products industry. Trends and best practices from award-winning industry designers.