Activate Media Group Merges with SundaySky - The Global Leader in Automated Video Production

January 02, 2011

New York, NY – Activate Media Group, a Los Angeles based video marketing agency announced today that it has merged into SundaySky. SundaySky is a provider of automated product video production at mass-scale and studio quality to drive website traffic and increase online sales. Bill Palmer, Activate Media’s founder and president will join the SundaySky team as Director of Sales. The move supports SundaySky’s strategy to quickly expand its market penetration in eCommerce and gives Activate better team infrastructure and financial backing to support new client growth initiatives. The timing and synergy involved in the deal are ideal given the alignment of goals, the momentum in the current online video marketplace, and the recent closing of SundaySky’s series B round of $9 million in October from leading venture capital firms.

Activate’s offices in Los Angeles, CA will become the west coast regional headquarters for SundaySky. “We are thoroughly excited to join forces with Activate and Mr. Palmer. He brings a depth of relationships, sales ability, and creative thought leadership to our global team,” stated Shmulik Weller, SundaySky’s CEO.

It is clear by now that video is an effective sales tool: it increases sales conversion rates, increases order size, boosts traffic to the site and drives user engagement. The challenge online businesses are now facing is how to scale this success: how to generate tens of thousands of videos to fully cover their online catalog and truly capitalize on the benefits of this medium. SundaySky Automated Video Platform addresses that issue by allowing mass generation of video without compromising on the quality of the production. With live deployments from leading brands such as Overstock, History Channel, and Discovery, SundaySky is poised for rapid growth in 2011.

Activate’s President, Bill Palmer, remarked, “Our approach has always been to optimize speed and scalability while maintaining a very light organizational footprint on our client’s internal resources to maximize value creation. SundaySky has built these virtues into the DNA of both their solution and their organization. We are proud to be a part of it.”

About SundaySky
With over 10,000,000 unique product videos produced, SundaySky is the world leader in dynamic video content production. SundaySky produces and manages branded video content designed to increase eCommerce sales and website traffic by 20%+. Leading online retailers, such as Overstock.com, AT&T, GAP, Organize.com, Discovery Store and Adorama use SundaySky's turnkey video content solution to drive engagement, organic traffic, and online sales conversion growth through their product pages, search engine marketing, video email, social media, and mobile video programs. Visit www.sundaysky.com to learn more.